Store Feeds


Choycer Store Feeds is a cloud-based storefront feed generator for online products. The software creates valid product import feeds for popular stores and shopping carts such as Yahoo Small Business, Shopify and more.

Using a central product database derived from wholesaler and distributor files, Store Feeds helps you maintain a consistent product presence throughout your store, even across stores from multiple eCommerce vendors. Even with products from different suppliers.

The image editing and management service prepares properly scaled images appropriate for each storefront. The data feed generator creates correctly formatted feeds based on your preset schedule, on demand, or upon a triggering event.


Check out an example of a product processed through Store Feeds.



Plans are available for every size merchant.



Store Feeds is a Software-as-a-Service (SaaS) application that generates your product import file from actual wholesaler and distributor product data. The feed file is then importable to multiple supported storefronts. Available storefronts and shopping carts include:

  • BigCommerce
  • WooCommerce
  • Shopify
  • Yahoo Merchant Solutions
  • Volusion
  • Magento
  • and more

Store Feeds, available by monthly subscription after a one-time setup charge per feed, makes sure your product presence is exactly as needed for maximum exposure and sales. In addition, our software helps you generate search-friendly meta and categorization tags from product titles, descriptions and features.

As part of the monthly subscription, Store Feeds makes updated product feeds accessible as soon as they're available from wholesalers and distributors. We'll even help you migrate from your current shopping cart to a different one with minimal fuss and pain.

The software contains all of the tools you need to create your online product feeds, including data import and export, text editing, and a versatile image editor. In addition, it supports uploading and downloading files from your local disk or from data stored on FTP servers. Alternatively, an XML feed from a vendor data server.

Store Feeds are created in tab or comma separated format or XML as needed. Once the store data feed is generated, it can be imported into your storefront from the feed file, pushed via store API, or pulled from your Choycer account.

Choycer Store Feeds Advantages

  • Product feed generation eases onboarding a new store and maintaining existing stores
  • Standardization helps you easily coordinate and update your product offerings
  • Image hosting and manipulation supports different storefront image standards
  • Feeds are available for one or multiple shopping carts and online stores

Quality Assurance

Product integrity is maintained throughout the feed generation process. Adding your own price lists and visual customizations directly to the feed is easy. Doing so reduces or eliminates the need to build expensive custom store templates or hire custom programmers.

If we don't support your wholesaler or store yet, we'll work with you to create a new module that prepares accurate feeds at no extra cost.

Supported Wholesalers/Distributors

Store feeds are available for poplular distributors and wholesalers including:

  • Essendant
  • Wholesaler A
  • Wholesaler B
  • Distributor A
  • Distributor B


To be announced.